Project:
Caio Terra Online
Caio Terra Online offers a video subscription for learning Brazilian Jiujitsu from Caio Terra. Despite having a functional website and apps, the design lacked in both aesthetics and usability. Our UX design process revealed user preferences for a modern, easy-to-use experience, leading to the redesign of the apps. My role involved creating a fresh, user-friendly design for iOS and Android, focusing on a content-first approach with simplified navigation, including "infinite scrolling" and essential features like search and category filters. I conducted user and market research, developed initial sketches and wireframes, and finalized the design using Figma, incorporating client feedback. Finally I am working with developers to implement the design in React Native as well as working with Github, Postman, API's, WordPress, payment technologies such as Stripe, and cross platform user management systems.