Currently with Caio Terra Academy

user experience & user interface

WIP
©2024

Based in the SF Bay Area,
Pacific Standard Time (PST)

View recent work
View recent work

Every $1 invested in UX has an average return of $100 for an impressive ROI of 9,900%. ¹

Why UX?

Why does uX have such a big impact?

According to a Forrester report, every $1 invested in UX design had an average return of $100. In other studies, design-led companies outperformed competitors by 40-50%, up to 228% for "unicorns", that is, the most design invested companies. The fact is that UX design on a core strategic level is still underused because it is not understood at the executive level. When understood correctly by placing the design process up front we quickly and cheaply determine the most desirable, viable, and feasible product before we spend countless hours of effort developing. In architecture, this process has been in place for thousands of years: that of designing and plannning before building. But in software this is still a new idea: the construction begins before there is a design! Don't build a house without a design. Hire a UX designer today.

companies most invested in design Outgrew their competition by as much as two to one ²

Why UX2

Companies waste dev effort on the wrong solution

So often, organizations waste countless hours or years of developer effort building solutions that have no user experience in mind. What happens once the system is deployed is there are inevitable issues interfacing between the company and the user. The company has to invest in tutorials and support, and even then there will be a massive drop-off in terms of key metrics like completing checkout (abandoned carts), user dissatisfaction, or simply switching to a competitor. Today people expect a good and easy user experience, and are willing to do business with the company who cares enough about them to design an easy user experience for them. Don't make the mistake of thinking design is an expensive way of decorating, because you will 100% lose your customers that way. They have the accurate expectation that there is another business out there that is more user friendly. In today's market, that's true!

12 years of experience in ux and >1 billion downloads of my work

About Me

Experience

• Designed Google One for Android, garnering over 1 billion downloads, netting billions of dollars in revenue annually

• Worked with Apple to design iOS Shortcuts, an app that comes pre-loaded on every iOS and iPadOS device.

• Designed customer loyalty, premium subscription programs, and checkout experiences for Safeway / Albertson’s, generating >300M AR

• Designed an app for Samsung that garnered >500k monthly active users within 3 months of launch and generating positive press regarding its UI.

• Designer of AI/ML, machine learning model creation platforms: Aikido ML at Google and AI ML startups Dataset Studio and Laserlike

• Winner of international design award A’ Design Award

Process stage

What I do

How it's done

01

UX Research and strategy process

Whether we're starting a new project, feature, or a redesign, I gather requirements and explore possible solutions with you. We incorporate market and user research and explore several possible approaches together before investing in one.

02

UI DEsign & 
Design System

Based on our UX design process we generated solutions and narrowed them down to a synthesis of our best ideas. Then comes the detailed UI work that culminates in a realistic vision of the end product.

03

Project
Management

It's wonderful to see our work come alive in the world, and to go from design to live product is quite a journey. Having so much experience in tech, I can help you shepherd our project through development and into the hands of your customers.

Recent projects

Portfolio
Caio Terra Online
Caio Terra Online

Caio Terra Online

Video Subscriptions App
Safeway App
Safeway App

Safeway App

Ecommerce
Google One
Google One

Google One

Data Management
Dataset Studio
Dataset Studio

Dataset Studio

AI / Machine Learning
Apple Shortcuts
Apple Shortcuts

Apple Shortcuts

AI / Machine Learning