With over a decade of experience designing for the largest brands in the world, Lee now utilizes a mix of skills, experience, and intuition to deliver powerful works that connect with diverse audiences.
There exists a kind of artistic purity concept around money for the average creative person. We believe that the purest form of expression is free, not monetized, not tied to capital or ownership, and definitely not sold or distributed or marketed. The problem with this is that in design, the #1 way that people interface with design is through products created through business that they purchase in one way or another.
We can’t fully eliminate judgment despite our best efforts to appear objective and rational and it deeply disturbs us. We seek to hide from judgment at all costs, obfuscating it below 7 layers of decisions involving numbers to give us a drugging of sorts that in our confused and appeased state we can hazily feel as though objectivity was done here, that rationalism was performed, that truth exists when numbers are used and that surely, we have arrived at it.
