The new website design will increase brand perception by modernizing the design language and making the content more easily accessible. It will also increase user satisfaction for current members, thereby increasing user retention. Due to increased spread, brand image, and retention, the overall market dominance of the CTA brand will increase with the redesign. It will set itself apart as a market leader with a clearly superior website compared to the competition. It will also increase revenue as more visits are converted to subscribers, and it will continue to retain existing members more easily.