Lee Beckwith
Albertsons Unified Mobile App
Competitive Research
UX Design
Visual Design
Prototyping
Wireframing
User Stories
As a UX designer contracted by Albertsons, I played a pivotal role in designing the "Unified Mobile App," a cross-brand solution catering to the diverse grocery store brands under Albertsons. This comprehensive case study outlines the project's goals, my contributions, and the tangible impact of our work.
  • Company: Albertsons
  • Project: Unified Mobile App
  • Role: UX design, visual design, product design, prototyping, research
  • Duration: 1 year
  • Type: Contract
  • Impact: Contributed to approx. 77M ARR in loyalty-derived sales. Developed direction for the FreshPass loyalty program for mobile and web, simplifying the reward redemption process for users.
Case study in progress, more coming soon.
Rewards is a free loyalty program for shoppers to earn points towards discounts and free items. I designed a lot of the pages and interactions around the Rewards screens.
Checkout experience. Through the checkout experience, users pick a time for their delivery including possible premium delivery times. This is also an upsell experience for FreshPass.
Price summary experience: In the price summary lockup, special detail was placed on FreshPass prices to give a sense of how much they saved with their premium subscription on this order. An additional tally of their total savings was added.
Rewards is a free loyalty program for shoppers to earn points towards discounts and free items. I designed a lot of the pages and interactions around the Rewards screens.
FreshPass is a premium subscription program for lower delivery fees and various add on benefits. It is for those who want to get their groceries delivered directly from the grocery store rather than other services.
I also designed various flows around signing up for the premium program and filling out payment details.
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